Lamborghini Urus is here and beside having the honor of first true Lamborghini SUV, it is also the confirmation that this is the SUV golden age, just as sixties belonged to the sports car. Also Urus has redefined Lamborghini from sports cars maker to a little more mainstream and a bit less wild car brand.
Well Lamborghini comes to the game quite late as its erstwhile competitor Porsche have been dealing in sport SUV for some time now. Also another car maker known for sports-car, Jaguar fall in SUV trap last year with F-Pace. It is not just sports car makers but luxury and ultra exclusives like Bentley have also enter the field. And soon Rolls-Royce, Aston Martin will be here as well as Ferrari if rumors are to be believed. This is definitely the age of SUV’s. But for now lets talk about Urus.
Lamborghini unveiled the once-improbable Urus SUV on Monday at its headquarters in Sant’Agata, Italy, where the supercar maker owned by the Volkswagen group is expanding the factory to meet utility vehicle demand.
As compared to the Urus concept that we saw five-and-a-half years ago, it is a little larger, rounder and wider of arse, but the overall shape is surprisingly faithful. And also have the same arrowhead bonnet shut line as on the other cars of brand.
So how it looks?
No doubt you will made your mind up within seconds of seeing it, but I think we can all agree on one thing that of the Porsche Cayenne, Bentley Bentayga and Audi Q7 with which it shares its steel and aluminium MLB platform, it is by far most sporty looking , and has more presence than the other three put together.
The Urus name, according to Lamborghini, is derived from “one of the large, wild ancestors of domestic cattle”. Its styling leans heavily on the company’s lineup of expensive sports coupes: the Gallardo and Aventador. But with an extra set of doors, a rear seat, little more headroom for those in the rear seat, and some useful trunk space along with little bump in ride height. And of course the Big wheels (21-inch as standard, up to 23-inch if you must) and edgier styling than its rivals.
Isn’t that enough to earn the Lamborghini badge? Oh! Yeah Urus is distinctly a Lamborghini, but a lot less wild one to look at.
What about Interiors
The styling inside also mimics Lamborghini’s sports cars, even if the more upright windows allow you to actually see out of the car. And, being an SUV that doesn’t have flamboyant doors, entry and exit will be more graceful than in the Aventador for the average non-racing driver.
The Lamborghini Urus interior is perfect combination of luxurious Italian craftsmanship and state-of-the-art technology. With three TFT screens (one for the instruments, one for infotainment and one for comfort functions and virtual keyboard with hand-writing recognition is to make sure you read the instruction manual properly for a more comfortable and enjoyable experience.
The interior can be customized to be more elegant or more sporty, through the selection of different kinds of colors and materials, such as: natural leather, Alcantara®, wood finish, aluminum or carbon – with the option for further sophistication on select materials through contrast stitching or Q-citura. Urus features the largest range of options ever presented on a Lamborghini , with multiple souls converging to create a unique vehicle. Furthermore, Lamborghini Urus is the first five-seater super sports car.
Some Heart to Heart talking
As some wise man said all what that matter is heart. Lamborghini Urus has a highly strung, naturally aspirated V10 or V12 same one doing duty on the Huracán or Aventador. With it pumping 641bhp of power that make it run 0–62mph in 3.6 seconds and do a top speed 190mph. Which makes the 2.2-tonne Urus officially the fastest SUV out there. Frankly, we’d be perturbed if it wasn’t.
But thats not all, a version of the 4.0-litre twin-turbo V8 from the Bentley Continental GT and Audi RS6, connected to an eight-speed auto and redlining at 6,800rpm also made available as a choice. If you can get over the fact that it’s more likely to woofle and rumble than bark and shriek. It’s actually a far better fit for an off-roader – offering more torque at lower rpm. And yes, you can take your Urus off-road should you wish. The V8’s other trick is being the most fuel-efficient engine ever in a Lamborghini (22.2mpg, 290g/km CO2). Thanks in part to a cylinder-deactivation system that works below 3,000rpm and gives you 173lb ft to work with. That’s right, tickle the throttle and you’ll find driving a four-cylinder Lamborghini with less torque than a diesel Ford Fiesta.
Lets meet Anima
ANIMA (Adaptive Network Intelligent MAnagement) is just like all terrain system on Land Rover vehicles. It radically transforms its dynamic behavior, taking the driver experience to another level. The ANIMA Selector is the key command to choose the desired setup. The vehicle adapts according to the driving mode selected.
There are three on-road modes: STRADA for easiness of driving, comfort and safety; SPORT for agility, responsiveness and fun to drive; CORSA for precision and maximum performance. The three off-road modes enhance the Urus performance even more: NEVE ensures ease and safety even on slippery surfaces; TERRA ensures comfort and ease in off-road conditions; SABBIA is perfect for sandy surfaces. Finally, the EGO mode enables the driver to redefine the vehicle’s dynamics in terms of steering, suspension and traction.
Urus is an impressive engineering achievement, especially from a relative minnow that sold just under 3,500 cars in 2016. Although Lamborghini hopes to double that with the £165,000 Urus by 2019.