• Tata Nexon launched!!!! price starting @ Rs.5.85lac

                       Mumbai September 21, 2017,Tata Motors launched one of their most awaited car in years” Nexon” at a starting price of Rs. 5.85 Lac (ex-showroom Delhi). Nexon  is kind of crossover/mini suv/compact suv under 4 meter in length.     It was expected that it will be directly locking horns with Maruti Breeza, Ford Ecosport, Mahindra TUV and would be launched with starting price tag around Rs 6.50 lac. But here Tata Motors have pulled the surprise on the competition and  auto pandits as well  and replicating the successful Tiago pricing strategy.   At  this   price point  it is  undercutting  its  main competitor for around…

  • Tata NEXON- at last a TATA stunner

    Tata NEXON- At last ……….. a Tata car People would love to own. Tata motors has been struggling in PV segment of Indian auto industry of late. They tried different things to regain the market share. But nothings seemed to be working for them from dirt cheap NANO to pricey ARIA. Everything just gone into the river. Why was that happening it’s a discussion for some other day.Recently they seems to have found their forward gear back with TIAGO,TIGOR AND HEXA  with their horizon next strategy i.e. undercut rivals in price and run down them in features. In 2014, Tata unveiled as a concept NEXON comes as the 4th product…

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